Category Archives: Gotham Communications Blog

How Amazon Missed The Boat On Social Media, But Could Still Catch It By Buying Pinterest

It goes without saying that the best social commerce programs are built on the backs of successful social media programs. Nowhere on any list of social commerce leaders, though, would one be likely to find the absolute dominant leader in e-commerce: Amazon (AMZN). The dots between social media, social commerce and e-commerce

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